Wednesday, March 27, 2013

Jacksonville Daily News 3/27/13

Area chef competes in Fire on the Dock semi-final competition

Clarke Merrell
Chef Clarke Merrell of Circa 81 in Morehead City is competing in the Fire on the Dock competition dining series now underway in Wrightsville Beach. He has advanced to tonight’s semi-final round.
Submitted photo
Published: Wednesday, March 27, 2013 at 00:03 AM.
MOREHEAD CITY — Could it be a Crystal Coast repeat?
Chef Clarke Merrell, owner of Circa 81 restaurant in Morehead City, heads to Wrightsville Beach today for his next Fire on the Dock battle confident in his team but not ready to make any bets on who will head to the final round.
Anything can happen in the kitchen.
“It’s anybody’s game; which is cool,” Merrell said during an interview Monday from his restaurant.
Fire on the Dock is part of the “Got to be NC” Competition Dining Series. Last year — the debut for Fire on the Dock featuring Eastern North Carolina chefs — the Crystal Coast made a strong showing. While the field of 16 chefs was heavy with Wilmington-area competitors, the finale featured Chef Andy Hopper, formerly of Chefs 105 in Morehead city, and Gerry Fong of Persimmons in New Bern with Hopper winning overall.
This week will tell if the final competition will feature another Crystal Coast duo.
Merrell and the Circa 81 team battles tonight with Chef Antoine Murray and the team from Cape Fear Country Club. On Thursday, Chef Fong and the Persimmons team take on Chef Josh Petty and the team for Sweet N Savory in Wilmington.
Merrell is excited to be in the semi-finals and has his eye on a finish in the final round after being eliminated last year in a close first-round battle.
“Last year, as soon as I was done I wanted back in,” Merrell said.
Merrell said it helped to know what to expect this year, but each competition is different. Fire on the Dock returned to the Wilmington area but this year is being held at Bluewater Waterfront Grill in Wrightsville Beach.
“I’d say I have a little more insight because I did it last year, but we’re cooking in a different facility this time so you have to relearn the operation,” he said.
And no matter how familiar you are with the kitchen, there’s always the challenge of not knowing the secret ingredient until the afternoon of the competition.
Competing chefs prepare three dishes using a secret North Carolina product revealed to them just hours before the battle.
“It’s kind of the nature of the competition. You don’t really ever know (what to expect),” he said.
The unknown adds to the excitement, he said, and each battle is an opportunity to showcase their skills for a dining room full of judges: some professional judges but most members of the general public looking forward to a good meal.
Competing with Merrell on the Circa 81 team are Ron Stack, sous chef, and Josh Macklin.
Merrell said the competition does an excellent job of highlighting North Carolina foods, the state’s independent restaurants and the chefs anxious to give their diners a taste of what they have to offer.
“It takes the product, the chefs and the diners and puts them all together,” Merrell said.
Restaurateur Jimmy Crippen began the competition in 2005 with Fire on the Rock held at Crippen’s Country Inn & Restaurant in Blowing Rock. Last year it expanded to include four regional events, with Fire on the Dock, Fire in the Triangle and Fire in the Triad joining Fire on the Rock. This year, Fire in the City in the Charlotte area joins the lineup.
Winners of each regional event go on to compete in Final Fire.
Follow the competition’s results on the website at competitiondining.com or by visiting the Facebook page.

Contact Daily News reporter Jannette Pippin at 910-382-2557 or jannette.pippin@jdnews.com.

Tuesday, March 19, 2013

High Country Press announces Rock bracket

Chefs Challenged to Bring on the Fire in Blowing Rock in 2013 ‘Got To Be NC’ Competition Dining Series

Feb. 20, 2013. North Carolina chefs should begin sharpening their knives—and their culinary skills—as the “Got To Be N.C.” Competition Dining Series kicks off its second year of statewide competition in its birthplace, Blowing Rock. The call for applications is now open for professional chefs who will battle one-on-one against each other and be pitted against rival Asheville chefs in the Fire on the Rock series. Applications must be received via fax by Feb. 22 to be considered. Click here to download the Fire on the Rock Application.

Sponsored by the N.C. Department of Agriculture, Southern Foods-Pate Dawson, Pepsi Bottling Ventures, Swisher Hygiene and Certified Angus Beef, the “Got To Be N.C.” Competition Dining Series pits North Carolina’s top chefs in five regional Iron Chef-style competitions that culminate with the battle of the regional champions at the Final Fire event in November. In this unique experience, diners sample six gourmet dishes prepared by two competing chefs and vote after savoring each dish.

Fire on the Rock-Blowing Rock kicks off April 8 at the Meadowbrook Inn & Suites. Eight chefs from the area will battle during preliminary rounds April 8-11, followed by the semi-finals April 16-17, and the Fire on the Rock finalist determined on April 24. The Fire on the Rock-Asheville finalist, Adam Hayes from Red Stag Grill, will go head-to-head with the Fire on the Rock-Blowing Rock finalist in Blowing Rock on April 30. Chefs can enter the competition by visiting the website. Each regional winner receives the coveted “Red Chef Jacket,” and advances to the Final Fire series in November 2013 to vie for the 2013 championship title and a cash prize.

Throughout the 2013 season, an estimated 10,000 guests will be served gourmet meals prepared by 80 chefs at 79 different battles. Interested in attending? Consider buying tickets early—only available online at http://www.CompetitionDining.com—as nearly every battle in the 2012 season sold out.

For more information, visit the “Got To Be N.C.” Competition Dining Series Facebook page, YouTube channel or Twitter feed.

ABOUT THE “GOT TO BE N.C.” COMPETITION DINING SERIES

The mission of the yearlong, statewide competition is to engage the farmer, the chef and the diner in an exciting evening of food and entertainment with the goal of promoting North Carolina chef talent and the use of local ingredients. Each of the five regional competitions feature 16 chefs and 15 single-elimination dinner battles judged by the public. This is the second year the concept has been executed statewide. It was started eight years ago by event host and founder Jimmy Crippen in Blowing Rock, N.C. at Crippen’s Country Inn and Restaurant as Fire on the Rock.

Statewide sponsors include The North Carolina Department of Agriculture (NCDA), Southern Foods-Pate Dawson, OUR STATE Magazine, Pepsi Bottling Ventures and Certified Angus Beef. The Office of the State Fire Marshal in North Carolina provides information at each dinner as cooking is the number one cause of home fires and burn injuries.

How it works: Each evening, two restaurants “battle” it out side-by-side in a single elimination, “Iron Chef”-style format. Guests savor a six-course menu (three dishes from each chef without knowing whose food they’re tasting) created around a featured ingredient. For all fifteen dinners, the ingredient will come from a North Carolina source. The featured ingredient is revealed to the chefs on the day of the event, and it must be used in each of their three courses.

Diners, alongside culinary and guest judges, rate each dish and determine who moves on to the next round and who goes home.



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Battle Royale in Blowing Rock News.com

FLASH ALERT: Battles Royale Brewing for 2013 Fire on the Rock


Craig Miller (Jackalope's View), left, and James Welch (Green Park Inn) go spatula to spatula in the 2013 season's first battle of Fire on the Rock


By David Rogers. March 13, 2013. BLOWING ROCK , NC -- Something old, something new -- that could well be the theme of the 2013 edition of Blowing Rock's Fire on the Rock, slated for April 8-30 at the Meadowbrook Inn, in Blowing Rock.


L-R: James Welch, Sam Beasley, Will Young, Craig Barlowe, Jimmy Crippen, Julius Kalman, John Dean, Sam Ratchford, Craig Miller


Three Fire on the Rock veterans return to the Blowing Rock-born competition dining event grills this year, including past champions James Welch (Green Park Inn, Blowing Rock) and Sam Beasley (1861 Farmhouse, Valle Crucis), as well as "battle"-veteran and former semifinalist Sam Ratchford (Vidalia, Boone). Newcomers to "Fire" include Craig Miller (Jackalope's View, Beech Mountain), Will Young (Toe River Lodge, Plumtree), John Dean (Twig's, Blowing Rock), Clark Barlowe (Heirloom, Blowing Rock), and Julius Kalman (Canyons, Blowing Rock). Barlowe is not without a measure of celebrity, too, having appeared on The Food Network's reality series, "Chopped."

The full schedule of preliminary battles:

APRIL 8 -- Craig Miller of Jackalope's View vs. James Welch of Green Park Inn
APRIL 9 -- Sam Ratchford of Vidalia vs. Will Young of Toe River Lodge
APRIL 10 -- John Dean of Twig's vs. Clark Barlowe of Heirloom
APRIL 11 -- Sam Beasley of 1861 Farmhouse vs. Julius Kalman of Canyons
Semifinals, segment finals and overall finals:

APRIL 16 -- Semifinal #1: Winner of April 8 vs. Winner of April 9
APRIL 17 -- Semifinal #2: Winner of April 10 vs. Winner of April 11
APRIL 24 -- Segment Final: Winner of April 16 vs. Winner of April 17
APRIL 30 -- Winner of April 24 vs. Red Stag Grill of Ashville

In addition to a big cash prize and the coveted champion chef's jacket, the culinary artistes are vying for this set of handmade cutlery


In his introductory remarks to news media, the competing chefs and members of their respective restaurant teams, Crippen was enthusiastic in his appreciation for a growing list of sponsors, including Pate Dawson/Southern Foods, the North Carolina Department of Agriculture, Pepsi, Our State magazine, Certified Angus Beef, Swisher, T W Garner Food Company, Heritage Farms, Texas Pete, Whole Harvest, H.I.T.S. , and the North Carolina State Fire Mashall.


Touring the kitchen with Mr. Crippen


While giving the chefs a tour of the Meadowbrook Inn kitchen, event creator and emcee Jimmy Crippen explained to the culinary artistes, "In this event, you are judged by both the 'Joes', the public, as well as by the more complex palates of the 'Pros', who are food industry professionals and food critics. So you have to appeal to both."

"You be the judge" is a tagline introduced by Crippen for Fire on the Rock a few years ago, and many attribute his event "wrinkle" of inviting diners to sample the chefs' dishes, rate them according to six criteria (presentation, aroma, flavor, accompaniments, creativity, and execution) and having their total scores be the major factor in whether the individual chefs win or lose a "battle" as a major reason his competition dining brainchild has taken off.


Tim Parrish of NC Dept. of Agriculture


After six early years only in Blowing Rock, Crippen and his primary sponsors re-launched the concept statewide as the "You Got to be NC" Competition Dining Series. The expanded format included Wilmington's Fire on the Dock (won by Andy Hopper of Chefs 105 restaurant of Morehead City), Raleigh's Fire in the Triangle (won by Ryan Payne of Weathervane, Chapel Hill), Greensboro's Fire in the Triad (won by George Neal of 1618 Seafood Grille, Greensboro), in addition to Blowing Rock's Fire on the Rock (won by Michael Foreman of Bistro Roca, Blowing Rock). In the finals, Payne's team from Weathervane knocked off Fire on the Rock veteran Foreman and his Bistro Roca team in what was later described as a "fittingly entertaining and wonderful finale."

For 2013, the concept is being expanded, with some modifications. Fire on the Rock has been split into two sections, one in Asheville and one in Blowing Rock, each with eight competing chefs. The Asheville segment winner has already been decided: Adam Hayes of Asheville's Red Stag Grill, and he will face the Blowing Rock winner in a final Fire on the Rock battle on April 30th to determine who advances to the November state finals.



There are 16 chefs competing in each of the other regional competitions, including a new market: Charlotte (Fire in the City). The full lineup of events:

Fire on the Rock-Asheville, January 14-30 (winner: Adam Hayes, Red Stag Grill, staged at Lionsgate at the Biltmore Estate)
Fire on the Dock-Wilmington, February 18th to April 3rd, staged at Bluewater Waterfront Grill, Wrightsville Beach
Fire on the Rock-Blowing Rock, April, staged at Meadowbrook Inn
Fire on the Rock-Finals, April 30th, staged at Meadowbrook Inn
Fire in the Triad-Greensboro, May 14-June 26
Fire in the Triangle-Raleigh, July 8-August 19, staged at 1705 Prime
Fire in the City-Charlotte, September 3-October 21
Final Fire-Raleigh, November
In an exclusive interview, Food Service Marketing Specialist Tim Parrish of the North Carolina Department of Agriculture told Blowing Rock News, "We have been involved with Fire on the Rock since 2005. The original mission of Fire on the Rock was really in reponse to Jimmy's (Crippen) need to increase his restaurant's traffic on slower nights (in the winter and early spring). Then we took it a step further in creating the Fire on the Rock state event. And then we took it even further, where we began to focus on local foods at these competition dining events. Overall, we are focused on the local (North Carolina) farmer, the local chef and the diner. It's that connection and where the food (ingredients) come from and the wonderful array of products we have here in North Carolina.

"My predecessor at the Dept. of Agriculture, Matt Tunnel," explained Mr. Parrish, "worked closely with Jimmy in putting this whole concept together. Originally it led up to finals during the Blowing Rock Wine & Food Festival. At the Department of Agriculture, we are always looking for events in various regions around the state that allow us to showcase North Carolina products. So this just made sense.


Most 'Fire' patrons are now submitting ballots electronically, using QR codes and apps on tablets and smartphones


"People have recognized the 'Good Knows' and 'Got to be NC' (taglines)," Parrish added. "But Competition Dining has extended those brands to a different, much higher level. It created the awareness that we needed. It creates opportunities for us to meet chefs throughout the state. It allowed us to (promulgate) our promotional efforts throughout the state almost overnight because we can't get to each individual restaurant very easily, so this event helps us reach a large group of chefs very quickly."


'Fire' veteran Sam Ratchford listens to instructions for any changes in rules


In response to a question by Sam Beasley of 1861 Farmhouse, Crippen told the chefs that they will be preparing three courses for each battle, for up to a maximum of 120 diners.

"Be prepared for sellouts," Crippen advised the chefs. "All around the state last year we sold out nearly every event. So be ready to cook for 120."

Emily Thomas of Greensboro-based public relations, advertising and marketing firm RLF Communications briefed the chefs and their teams on how to integrate Competition Dining marketing materials into their own respective restaurants' advertising and marketing strategies and encouraged them to help make each battle a success. Chimed in Crippen, "We all know that playing to a full house is more fun than playing to an empty house!"



Reservations are required for all Fire on the Rock battles, including preliminaries, semifinals and finals. Tickets for each of the Fire on the Rock - Blowing Rock events are now on sale by visiting clicking HERE to the reservations website. Preliminaries and semifinal battles (April 8, 9, 10, 11, 16, 17) are $59 each, not including beverages, and $69 for the segment final (Apr. 24) and the overall final (Apr. 30).

Mr. Crippen introduced Blowing Rock News to the chefs as the "Official 'Fire on the Rock' Blogger" for 2013. Anyone interested in following the events, the scoring, the culinary fare, the fun, and the winners may do so simply by visiting Blowing Rock News.





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The Blowing Rocket

Fire on the Rock announces 2013 lineup

Jeff Eason


The eight area chefs to compete in the Blowing Rock division of the 2013 Fire on the Rock Chefs Challenge were announced Wednesday at an event at Meadowbrook Inn in Blowing Rock.

The roster of competing chefs includes Craig Miller of Jackalope’s View, James Welch of the Laurel Room at the Green Park Inn, Sam Ratchford of Vidalia Restaurant, Will Young of Toe River Lodge, John Dean of Twig’s Restaurant, Clark Barlowe of Heirloom, Sam Beasley of 1861 Farmhouse and Julius Kalman of Canyons of the Blue Ridge.

The lineup includes a previous champion in Beasley, several veterans such as Ratchford and Welch, as well as newcomers to the competition such as Young and Barlowe.

The preliminary rounds of the Fire on the Rock Chefs Challenge will take place at Meadowbrook Inn from Monday through Thursday, April 8-11.

The semifinal round will take place Tuesday and Wednesday, April 16-17, and the finals of the Blowing Rock division will take place on Wednesday, April 24.

Each dinner begins at 7 p.m. The cost of the dinner is $59 per person, excluding tax, beverage and gratuity.

The winner of the Blowing Rock division will face the winner of the Asheville division, Chef Adam Hayes of the Red Stag Grill, in the Fire on the Rock championship on Tuesday, April 30.

“Competition Dining was born in the mountains, so we feel that we should include all the amazing culinary talent that resides in Western North Carolina into the original Fire on the Rock series,” said Jimmy Crippen, the restaurateur who founded Fire on the Rock in Blowing Rock eight years ago.

“Those Asheville chefs certainly threw down the gauntlet in January, now it’s time for the High Country chefs to bring the fire.”

The winner of the Fire on the Rock Chefs Challenge will receive the red chef’s jacket, $2,000 cash and will advance to the state championship of the 2013 Competition Dining Series.

That chef will face off against the winners of the other regional competitions: Fire on the Dock in Wilmington/Wrightsville Beach; Fire in the Triangle in Raleigh; Fire in the Triad in Greensboro; and Fire in the City in Charlotte.


Got to Be NC
The mission of the yearlong, statewide competition is to engage the farmer, the chef and the diner in an exciting evening of food and entertainment with the goal of promoting North Carolina chef talent and the use of local ingredients.

Each of the five regional competitions feature 16 chefs and 15 single-elimination dinner battles judged by the public.

This is the second year the concept has been executed statewide.

It was started eight years ago by event host and founder Jimmy Crippen in Blowing Rock at Crippen’s Country Inn and Restaurant as Fire on the Rock.

How it works: Each evening, two restaurants “battle” it out side-by-side in a single elimination, “Iron Chef”-style format. Guests savor a six-course menu (three dishes from each chef without knowing whose food they’re tasting) created around a featured ingredient.

For all 15 dinners, the ingredient will come from a North Carolina source.

The featured ingredient is revealed to the chefs on the day of the event, and it must be used in each of their three courses.

Diners, alongside culinary and guest judges, rate each dish and determine who moves on to the next round and who goes home.

Sponsors of the 2013 “Got to Be NC” Competition Dining Series include the North Carolina Department of Agriculture, Southern Foods-Pate Dawson, Pepsi Bottling Ventures, Swisher Hygiene and Certified Angus Beef.

For more information, visit http://www.competitiondining.com.

Friday, March 8, 2013

Fire on the Rock-Blowing Rock Chefs to be Announced March 13


The high country’s top culinary talent has been selected and the battle brackets will be announced March 13 at 4 p.m. at Meadowbrook Inn & Suites as the “Got To Be N.C.” Competition Dining Series Fire on the Rock heads home to Blowing Rock for the eighth year in a row, this time with new features to up the ante.

For the first time in Fire on the Rock history, the competition is divided into two regional rounds— one eight-chef round in Asheville, which concluded Jan. 30, and one eight-chef round that will kick off at the Meadowbrook Inn & Suites in Blowing Rock on April 8. Eight Blowing Rock chefs will battle during preliminary rounds April 8-11, followed by the semi-finals April 16-17.

The Blowing Rock champion will be crowned on April 24, and will go on to battle Asheville champ Adam Hayes of the Red Stag Grill on April 30 to determine the overall Fire on the Rock winner. The winner will receive the coveted “Red Chef Jacket,” a $2,000 cash prize, and advances to the Final Fire series in November 2013 to vie for the 2013 championship title.

“Competition Dining was born in the mountains, so we felt that we should include all the amazing culinary talent that resides in Western N.C. into the original Fire on the Rock series,” said Fire on the Rock founder Jimmy Crippen. “Those Asheville chefs certainly threw down the gauntlet in January; now it’s time for the high country chefs to bring the fire.”

The high country’s eight selected chefs include previous Fire winners, a James Beard featured chef, as well as one chef who has reveled in his own 15-minutes of culinary fame as a contestant on “Chopped” on the Food Network.

Sponsored by the N.C. Department of Agriculture, Southern Foods-Pate Dawson, Pepsi Bottling Ventures, Swisher Hygiene and Certified Angus Beef, the “Got To Be N.C.” Competition Dining Series pits North Carolina’s top chefs in five regional Iron Chef-style competitions that culminate with the battle of the regional champions at the Final Fire event in November. In this unique experience, diners sample six gourmet dishes prepared by two competing chefs and vote after savoring each dish.

Throughout the 2013 season, an estimated 10,000 guests will be served gourmet meals prepared by 80 chefs at 79 different battles. Interested in attending? Consider buying tickets early—only available online at http://www.CompetitionDining.com—as nearly every battle in the 2012 season sold out.

For more information, visit the “Got To Be N.C.” Competition Dining Series Facebook page, YouTube channel or Twitter feed.

Monday, March 4, 2013

Blogger Liz Biro recaps the element of surprise

Blogger Liz Biro recaps the element of surprise at the Fire on the Dock battle between Chef Gerry Fong and Chef James Rivenbark:

http://lizbirodailydish.com/delicious-elements-of-surprise/